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Greetings YEI members!

Welcome to another great edition of the You’ve Earned It/YEI newsletter.  Only 35 weeks till Christmas!   Time is flying so let’s enjoy the moment!   

Let’s dive into this issue’s highlights

  • The legal experts, and YEI’s partners,  take us through the option of investing in life rights and why this deserves careful consideration.   The issue of where to live and how to ensure a secure future causes sleepless nights in the lives of 60-plussers.  Why 60-plussers should consider life rights – a recommended read!
  • If you are a 60-plusser with a zest for new experiences and beautiful sights, you’re going to LOVE what Hola Tourism Network has in store for you!  Whet your appetite while you read 60-plussers – are you up for an adventure?
  • Providing life insurance for your employees is an opportunity that all forward-thinking senior entrepreneurs need to consider.  If you run your own business – small or big, we highly recommend a read of this article  Senior entrepreneurs – why uninsured employees are bad for business
  • Other articles include YEI’s ever-popular regular column on Pensioner Deals and Discounts and a great new exclusive discount on all Maxidor Ultra products brought to you by Momentum. 
  • YEI’s #supportpensioners  in the last YEI issue went down extremely well, with many 60-plussers signing up on this page, wanting to join the fabulous entrepreneurial pensioner crowd who are putting their skills, knowledge and expertise to great use!  


YEI loves great feedback!

Peter from Hermanus had this to say:
A very good evening to you.  Greetings from Hermanus.  I went through to the Waterfront and to the Information Desk.  I was greeted by Norma who advised that the Waterfront Marketing Team and YEI had been in a meeting a couple of days prior.  I would like to compliment you on good service.   We often complain much too easily. Now I am in a situation where we can give some praise to good service. This should be recognised. Thank you for your time and support  – you are very much appreciated!

Thank you Peter – from the YEI Team


YEI has received a press release
Pensioners encouraged to apply for City support

All pensioners, 60 years and older, are encouraged to apply for the City’s financial support. They may qualify for a rates rebate of up to 100%. This includes residents who receive social grants, or a pension amounting to no more than R22 000 per month.Click here to read more.


Are you a former SADF / SANDF, SAP / SAPS / SARP
or South African Prison Services member?

Why not join SAMVOZA and complete the registration form for membership to their global organisation (there are no membership / registration fees, or any ongoing fees)
Click here for further information


Join the YEI Community:

Don’t miss out on the opportunity to be part of something special!  YEI is where the magic happens!  Do you, and your 60-plus family and friends belong to the YEI community?   You can join for FREE and connect with like-minded individuals who share your passion for everything 60-plus related – great, relevant, on-point, informative articles and 60-plus/pensioner discounts, deals, offers, savings and benefits.
Ask your friends and family to join YEI.  Send this link to them and let them too enjoy the benefits of the longest-running digital media platform for South African 60-plussers.


YEI’s Retiree Reflections video series  

has been receiving a lot of attention of late.  We are currently busy with the 5th video episode.  In the meantime, check out the latest interviewee offering sage advice on Seniors Homesharing and so much more. We highly recommend a watch of this video and the others on this page – fascinating information.


Announcement from the V&A Waterfront regarding their Seniors Programme cards

As you may know, the V&A Waterfront has experienced many sign-ups for its Seniors Programme cards. The good news is that these cards are now available for collection at the Information Kiosk at the V&A Waterfront, just above Pick n Pay. Before you head out to collect your card, we suggest you call them to confirm if it is ready. You can do so by calling them at 021 408 7600.


YEI Winners

YEI competitions are very popular, so don’t forget to look out for them on a regular basis – on the WIN with YEI page on the YEI website, the YEI newsletter, the YEI Facebook page and the YEI WhatsApp groups.   You can see all the lucky winners of YEI competitions on this link.  Click here


YEI Guide to the South African 60-plus consumer

Don’t forget to have a read of the fascinating YEI Guide to the SA 60-plus consumer. It makes for very interesting reading with results emanating from YEI members who responded to the YEI Survey Series last year.  Since then, we keep talking about how important SA 60-plussers are, and slowly marketers are starting to take note.  Do share this document far and wide!
Click here to read some of the outcome of YEI getting this news out there.


A request from the YEI Editor

I know I’m harping on about this topic.  But harp I will continue..  !!

Engagement, engagement, engagement 

As you know, YEI is a media platform, valued by many clients and YEI members.  With a large reach to 60-plussers nationwide, YEI has become a most relevant audience for clients who wish to reach a senior audience.   However, YEI needs regular engagement from its members – this is the ticket to YEI’s sustainability.

We ask that you regularly engage with posts on the YEI website, newsletter, and Facebook page.  Please comment, enquire, book, recommend, like, love, share with your friends and family – on all the articles, services, products and offers that YEI clients offer you. 

One of the challenges that YEI faces is the Facebook algorithms which only allow a very small proportion of our YEI members to see the content. 

So please, please – make it your mission to engage when you see the YEI newsletter or see a Facebook post.  This will support YEI hugely and it takes a moment of your time, it doesn’t cost you anything and it’s quick and simple.  Just one like or love or comment makes a huge difference to YEI. Tag your friends on posts that you think they may enjoy or will interest them.    We know you love it, because you tell us – but you need to show you love it or like it! 

Thank you all for your support over the years.  And remember, comment, share, tag, like, love 😊


YEI Book reviews

Check up on the latest book reviews here.  Click here to find out more.


The World of Seniors – news and views from around the world

Interesting news items and articles from around the World and South Africa especially for our YEI senior audience.  Click here to find out more.


Join a YEI WhatsApp Group!

Have you signed up with one of the YEI WhatsApp groups?   We highly recommend that you do this in order to be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click here and then select the province that best suits your needs.  


YEI readers will be interested to hear that
Jonathan Ball Publishers announces audiobook offerings

Jonathan Ball Publishers is excited to announce its audiobook offerings to a growing audience of listeners as well as any curious readers looking for alternative ways to consume books. A little over a year ago, we took the bold step of creating and distributing audiobooks from our existing print books and a selection of newer titles.  It has been a journey of discovery: partnering with sound engineers, finding appropriate voice artists, and working out how to distribute an audiobook. There are multiple moving parts but when it all comes together, the result is a beautifully read book that captures the imagination in a way that is unique to audio.  We aim to make an audiobook available at the same time as the printed book is launched. This is so readers can have their pick of print, ebook or audiobook. Our audiobooks are available across all platforms globally – Audible, Apple, Google Drive, Kobo – you name it, you’ll find our audiobooks there. They can also be found in numerous libraries that now lend out digital audiobooks.  Our latest audiobook is Bullshit: 50 Fibs that Made South Africa by Jonathan Ancer, narrated by award-winning journalist Rebecca Davis. In our growing stable of audiobooks, readers can find Children of Sugarcane by Joanne Joseph and beautifully read by Roshina Ratnam; Risking Life for Death by Ryan Blumenthal read by Colin Moss, Breaking the Bombers by Mark Shaw and read by well-known Cape Town actor Adrian Galley.  At Jonathan Ball, we welcome you to listen to our stories.
For further information, please click here.


That’s all for now, folks!

Keep well, keep happy!   Until the next time…

Sending good wishes to you all
The YEI Team

Kind regards,
The YEI Team


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