The You’ve Earned It/YEI Guide to the South African 60-plus consumer
Meet the modern, digital-savvy SA 60-plus consumer!
Highlights of The YEI Guide to the SA 60-plus consumer
- 8m+ South Africans aged 55-plus , with 5.2m South Africans aged 60-plus!
- The country’s fastest-growing demographic segment!
- Numbers projected to more than double between now and 2050!
- An aggregate taxable income of over R600 billion annually!
- A rapt audience representing a huge market of people waiting to buy services and products!
Please scroll down to read the full YEI Guide to the SA 60-plus consumer! It makes for fascinating reading!
Then do have a chat with us about how you can reach and speak to this valuable 60-plus demographic. And why not take a look at YEI’s 2024 promotion. Reach SA 60-plussers at 2023 prices!
Contact Marilyn Hallett, YEI
Tel: 076 1946 033