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The You’ve Earned It/YEI Guide to the South African 60-plus consumer

Meet the modern, digital-savvy SA 60-plus consumer!  

Highlights of The YEI Guide to the SA 60-plus consumer

  • 8m+ South Africans aged 55-plus , with 5.2m South Africans aged 60-plus!
  • The country’s fastest-growing demographic segment!
  • Numbers projected to more than double between now and 2050!
  • An aggregate taxable income of over R600 billion annually!
  • A rapt audience representing a huge market of people waiting to buy services and products!

Please scroll down to read the full YEI Guide to the SA 60-plus consumer! It makes for fascinating reading!

Then do have a chat with us about how you can reach and speak to this valuable 60-plus demographic.  And why not take a look at YEI’s  2024 promotion.  Reach SA 60-plussers at 2023 prices!

Contact Marilyn Hallett, YEI
Tel:  076 1946 033