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About You've Earned It

About YEI

You’ve Earned It is the digital media platform for SA 60-plussers.  The YEI platform, online since 2011, speaks to 60-plussers in a relevant way while driving brand awareness of our clients’ offerings.  YEI’s primary focus is relevant, on-point and informative content, plus offers, deals and benefits plus fab competitions geared at 60-plussers.

 

 Why this segment?

During the last year, You’ve Earned It/YEI conducted a series of surveys with its large 60-plus audience.  The results of the surveys have culminated in the document – The YEI Guide to the SA 60-plus Consumer, the first of its kind in this country.

 

Highlights of The YEI Guide to the SA 60-plus consumer

  • 8m+ South Africans aged 55-plus , with 5.2m South Africans aged 60-plus!
  • The country’s fastest-growing demographic segment!
  • Numbers projected to more than double between now and 2050!
  • An aggregate taxable income of over R600 billion annually!
  • A rapt audience representing a huge market of people waiting to buy services and products!

 

What YEI can offer you

  •  Brand awareness – give your organisation maximum exposure to the senior market.
  • Showcase your offering to YEI’s large community of digital-savvy South African 60-plussers
  • Engagement – running a digital marketing campaign on YEI, with relevant content and social media, is a key opportunity to expand engagement with a very valuable 60-plus audience. 
  • Be part of THE brand synonymous with South African over-60s, a trusted go-to resource for a 60-plus audience.
  • A range of advertising and marketing opportunities from comprehensive packages right across the board to entry-level advertising – something for everyone!   We are happy to tailor-make a package according to your budget.  Chat to us!  We’ll come up with a plan to suit your budget!

 

Come and join us!

  • Send us a mail and request the YEI Media Kit!
  • We invite your organisation to proudly put 60-plussers in your marketing plans.
    Come and stand alongside us and explore how you can reach this dynamic, active audience.
    Let’s have a conversation!

 

Marilyn Hallett, Director:  You’ve Earned It/YEI

T: 076 1946 033 E: marilyn.hallett@youve-earned-it.co.za