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About You've Earned It

YEI 1200

You’ve Earned It, also known as YEI, is the digital media platform for South African 60-plussers. 

YEI’s primary focus is relevant, on-point and informative content, plus offers, deals and benefits and fab competitions geared at 60-plussers.


  • Established 2008 – online from 2011;
  • SA’s popular digital media platform for SA 60-plussers, guaranteeing a reach to a senior market of 104,000+, growing monthly
  • Primary focus: Relevant, on-point and informative content geared at the senior market;
  • Offers, deals and benefits specifically for 60-plussers;
  • YEI was founded 11 years ago as a digital platform showcasing offers, deals and benefits to over 60’s. Today, it is a definitive platform in this sector and has attracted advertisers and campaign sponsors such as Old Mutual, Clicks, Momentum, Absa, Nedbank, Spur, Mango and many other leading brands.
  • National business listings and classifieds offering services to 60-plussers;
  • YEI’s primary channels are the YEI website, YEI Facebook page,  WhatsApp Groups and affiliation groups featuring great engagement and community spirit.

Why this segment?

  • Worldwide, we have a “silver tsunami”. Stats SA talks about 7m SA 60-plussers (9% of SA’s population), forecast to reach 16% by the year 2050. This is a generation of 60-plussers that has massive potential and is one of the most exciting growth markets available to brands today.
  • The “silver economy” represents a powerful market for brands, growing both in numbers and value while remaining largely untapped in terms of its consumer potential
  • We can provide brands with the opportunity to connect with the 60-plus market. YEI has a good insight as to what this generation needs.

What YEI can offer you

  • The opportunity to showcase your offering to YEI’s large community of digital-savvy South African over-60s
  • YEI has, over time, become THE brand synonymous with South African over-60s, making it a trusted go-to resource for its senior readership.
  • The fortnightly YEI newsletter, sent at no cost, to our large senior readership, is one of the primary communication tools with our senior audience.
  • The YEI platform speaks to seniors in a relevant way while driving brand awareness of your offering.
  • A range of advertising and marketing opportunities from comprehensive packages right across the board to entry-level advertising.  All give your organisation maximum exposure to the senior market.  We are happy to tailor-make a package according to your budget.  Chat to us!  We’ll come up with a plan to suit your budget!

Come and join us!

We invite your organisation to proudly put 60-plussers in your marketing plans. Come and stand alongside us and explore how you can reach this dynamic, active audience. I look forward to hearing from you

Marilyn Hallett, Director:  You’ve Earned It/YEI

T: 076 1946 033 E: