You’ve Earned It, also known as YEI, is the digital media platform for South African 60-plussers.
YEI’s primary focus is relevant, on-point and informative content, plus offers, deals and benefits and fab competitions geared at 60-plussers.
- Established 2008 – online from 2011;
- SA’s popular digital media platform for SA 60-plussers, guaranteeing a reach to a senior market of 104,000+, growing monthly
- Primary focus: Relevant, on-point and informative content geared at the senior market;
- Offers, deals and benefits specifically for 60-plussers;
- YEI was founded 11 years ago as a digital platform showcasing offers, deals and benefits to over 60’s. Today, it is a definitive platform in this sector and has attracted advertisers and campaign sponsors such as Old Mutual, Clicks, Momentum, Absa, Nedbank, Spur, Mango and many other leading brands.
- National business listings and classifieds offering services to 60-plussers;
- YEI’s primary channels are the YEI website, YEI Facebook page, WhatsApp Groups and affiliation groups featuring great engagement and community spirit.
Why this segment?
- Worldwide, we have a “silver tsunami”. Stats SA talks about 7m SA 60-plussers (9% of SA’s population), forecast to reach 16% by the year 2050. This is a generation of 60-plussers that has massive potential and is one of the most exciting growth markets available to brands today.
- The “silver economy” represents a powerful market for brands, growing both in numbers and value while remaining largely untapped in terms of its consumer potential
- We can provide brands with the opportunity to connect with the 60-plus market. YEI has a good insight as to what this generation needs.
What YEI can offer you
- The opportunity to showcase your offering to YEI’s large community of digital-savvy South African over-60s
- YEI has, over time, become THE brand synonymous with South African over-60s, making it a trusted go-to resource for its senior readership.
- The fortnightly YEI newsletter, sent at no cost, to our large senior readership, is one of the primary communication tools with our senior audience.
- The YEI platform speaks to seniors in a relevant way while driving brand awareness of your offering.
- A range of advertising and marketing opportunities from comprehensive packages right across the board to entry-level advertising. All give your organisation maximum exposure to the senior market. We are happy to tailor-make a package according to your budget. Chat to us! We’ll come up with a plan to suit your budget!
Come and join us!
We invite your organisation to proudly put 60-plussers in your marketing plans. Come and stand alongside us and explore how you can reach this dynamic, active audience. I look forward to hearing from you
Marilyn Hallett, Director: You’ve Earned It/YEI
T: 076 1946 033 E: firstname.lastname@example.org