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The 60-plus consumer: South Africa’s untapped market opportunity

The group of individuals aged 60 and above in South Africa represents a demographic with substantial consumer potential and is considered the most valuable generation for marketing efforts.
An article by BizCommunity
https://www.bizcommunity.com/article/the-60-plus-consumer-south-africas-untapped-market-opportunity-567470a

 

Yebo Gogo – the best opportunity in 2024

There’s a wealthy, open and enthusiastic consumer in South Africa that is totally ignored by the marketing industry.
An article by Jonathan Cherry of Cherry Flava
https://cherryflava.com/yebo-gogo/

 

Comment by Catherine Jenkin, Freelance Head of Content, 

Good reading

https://www.linkedin.com/posts/cathjenkin_the-60-plus-consumer-south-africas-untapped-activity-7156210061764116481-QXAK

 

Come and meet the vibrant, enthusiastic 60-plus consumers – an opportunity you don’t want to miss!

YEI article on LinkedIn

https://www.linkedin.com/posts/marilyn-hallett-a9741448_the-60-plus-consumer-south-africas-untapped-activity-7157650874935226368-uWZB?utm_source=share&utm_medium=member_desktop

 

The 60-plus consumer: South Africa’s untapped market opportunity

YEI article in ZAWYA, a leading and trusted source of regional news and intelligence for millions of professionals across the UAE, Saudi Arabia, Egypt, and other parts of the Middle East and Africa.

https://www.zawya.com/en/world/africa/the-60-plus-consumer-south-africas-untapped-market-opportunity-dtn75qij

 

 

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