August 2024 – YEI featured in The Media Online – click here
The above appeared in the online magazine The Media Online.
The full magazine can be found here.
Click here to read the YEI article
The above appeared in the online magazine The Media Online. The full magazine can be found here.
Consumer Talk with Wendy Knowler and Pippa Hudson, Cape Talk
Consumer journalist, Wendy Knowler, joins Pippa Hudson from Cape Talk to discuss senior discounts and an interview with Marilyn Hallett from You’ve Earned It/YEI.
Have a listen to this interview here
The 60-plus consumer: South Africa’s untapped market opportunity
The group of individuals aged 60 and above in South Africa represents a demographic with substantial consumer potential and is considered the most valuable generation for marketing efforts.
An article by BizCommunity
https://www.bizcommunity.com/article/the-60-plus-consumer-south-africas-untapped-market-opportunity-567470a
Yebo Gogo – the best opportunity in 2024
There’s a wealthy, open and enthusiastic consumer in South Africa that is totally ignored by the marketing industry.
An article by Jonathan Cherry of Cherry Flava
https://cherryflava.com/yebo-gogo/
Comment by Catherine Jenkin, Freelance Head of Content,
Good reading
https://www.linkedin.com/posts/cathjenkin_the-60-plus-consumer-south-africas-untapped-activity-7156210061764116481-QXAK
Come and meet the vibrant, enthusiastic 60-plus consumers – an opportunity you don’t want to miss!
YEI article on LinkedIn
The 60-plus consumer: South Africa’s untapped market opportunity
YEI article in ZAWYA, a leading and trusted source of regional news and intelligence for millions of professionals across the UAE, Saudi Arabia, Egypt, and other parts of the Middle East and Africa.
https://www.zawya.com/en/world/africa/the-60-plus-consumer-south-africas-untapped-market-opportunity-dtn75qij
23 June 2019 – Rapport Newspaper
9 June 2017 – Jacaranda/FM
8 June 2017 – East Coast Radio
Many articles featured in Fair Lady magazine, Rooi Rose and other magazines and newspapers and community papers during the years 2008 to 2024
2008
Published by Double Storey, a division of Juta’s · 2008.
The You’ve Earned It book was the ultimate reference guide to 400 South African businesses offering discounts and benefits for the over-50s.
Author: Marilyn Hallett.
This book was the go-to resource for saving smart while enjoying life after fifty.
