The 55+ demographic is one of the most influential and rapidly growing consumer segments in South Africa. This audience has time, spending power and a desire for products and services that cater to their lifestyle, needs, and aspirations. If your business wants to connect with this valuable market, You’ve Earned It (YEI) is the perfect platform! Advertise on YEI to reach this target market.
Advertise on YEI
Connect with South Africa’s 55+ Market
Unlock the Power of the 55+ Consumer Market
Why Advertise on YEI?
YEI is more than just a website—it’s a trusted, go-to platform for South Africa’s over-55s. Our audience includes:
✔️ Retirees & those planning retirement
✔️ The sandwich generation (caring for children & ageing parents)
✔️ Seniors looking for trusted services & savings
Through our multi-channel platform—including the YEI website, free newsletter, Facebook page, and WhatsApp groups—we connect directly with seniors in a relevant and engaging way, while driving brand awareness for our clients. It’s easy to advertise with us.
Our YEI Directory, South Africa’s largest online senior savings guide, is continuously growing. Can you afford not to advertise on it?
Opportunities to Advertise on YEI
YEI offers flexible and cost-effective advertising options to suit businesses of all sizes. Whether you’re a small business or a large corporation, we have a customised advertising solution to meet your needs and budget.
Our Advertising Options Include:
Banner Advertising – Website, newsletter & email banners
Advertorial Packages – Get featured with high-impact content
YEI Directory Listings – Our popular and affordable entry-level advertising option, including the Premium Gold listing for small businesses
Facebook Advertising – Reach engaged seniors on social media
WhatsApp Promotions – Direct marketing to senior groups
And more!
The Numbers Speak for Themselves
South Africa’s 60+ market is over 5 million strong – and growing! YEI has been the leading senior-focused platform since 2011. The YEI newsletter reaches thousands of engaged readers weekly. Our online presence drives consistent traffic and engagement.
Service
Of the 55+ demographic will change service providers in order to get a better deal.
Travel
Of the 55+ demographic plan to travel locally within the next 2 years.
Financial
Of the 55+ demographic have not consulted a Financial Advisor for financial decisions.
Retirement
Of the 55+ demographic are on a waiting list for their preferred retirement homes.
Get Started Today!
Reaching South Africa’s influential senior market has never been easier. Take advantage of YEI’s powerful platform to promote your business, grow brand awareness, and connect with customers who are actively seeking the best deals and services.
Would you like more info on how to Advertise on YEI?
Complete the form and a YEI representative will get back to you as soon as possible. Alternatively, email us directly for further details.
Partner with YEI and tap into the lucrative 55+ market today!