You’ve Earned It/YEI – Editor’s Column – 10 April 2024

Greetings YEI members!

Can you believe we are almost halfway into April with Easter Weekend already behind us.   

This issue’s highlights

• YEI speaks to the international “Retirement Travellers” – this is a journey you want to follow! Get some serious retirement travelling wisdom and maybe you too, can make a bucket list dream come true. 
• Your Facebook page being cloned can be anyone’s worst nightmare, particularly 60-plussers, as I can attest to. Who do you turn to for advice on how to sort it out?  Our social media superstar, Lesley-Anne Mallon comes to the rescue, with her fantastic article on Safeguarding your Facebook account – don’t miss this one, folks, and best to save it somewhere handy.  You never know when you might need this advice.
• Other articles include YEI’s ever-popular regular column on Pensioner Deals and Discounts and travelling in South Africa – this issue, we travel to the Tsitsikamma!
• YEI’s Top 15 in March brought in some interesting comments from readers – the main thread being “I am impressed with your 2024 Seniors Tax Guide in the YEI newsletter” – we were too!! This is a must-read written especially for 60-plussers, by another superstar well versed in Tax, Accounting and YEI matters, with a nice, humorous touch!
• And last but certainly not least let’s #supportpensioners. Find out what this is all about by having a read of this article.  Just a teaser – check out 60-plus entrepreneurs who are putting their skills, knowledge and expertise to great use!  And you could join this fabulous entrepreneurial crowd!

Join the YEI Community:

Become a part of something special!  Do you, and your 60-plus family and friends belong to the YEI community.  You can join for FREE and connect with like-minded individuals who share your passion for everything 60-plus related – great, relevant, on-point, informative articles and 60-plus/pensioner discounts, deals, offers, savings and benefits.
Ask your friends and family to join YEI.  Send this link to them https://youve-earned-it.co.za/sign-up-for-the-free-yei-newsletter and let them too enjoy the benefits of the longest-running digital media platform for South African 60-plussers.

 

Check out these important pages that have been updated for your reference:

SABC TV Licence page – click here
SASSA – click here
Rates rebates – click here

 

YEI’s Retiree Reflections video series  has been receiving a lot of attention of late.  We are currently busy with the 5^th video episode.  In the meantime, check out the latest interviewee offering sage advice on Seniors Homesharing and so much more. We highly recommend a watch of this video and the others on this page – fascinating information.

 

Announcement from the V&A Waterfront regarding their Seniors Programme cards

As you may know, the V&A Waterfront has experienced many sign-ups for its Seniors Programme cards. The good news is that these cards are now available for collection at the Information Kiosk at the V&A Waterfront, just above Pick n Pay. Before you head out to collect your card, we suggest you call them to confirm if it is ready. You can do so by calling them at 021 408 7600.

 

YEI Winners

YEI competitions are very popular, so don’t forget to look out for them on a regular basis – on the WIN with YEI page on the YEI website, the YEI newsletter, the YEI Facebook page and the YEI WhatsApp groups.   You can see all the lucky winners of YEI competitions on this link.  Click here

 

YEI Guide to the South African 60-plus consumer

Don’t forget to have a read of the fascinating YEI Guide to the SA 60-plus consumer. It makes for very interesting reading with results emanating from YEI members who responded to the YEI Survey Series last year.  Since then, we keep talking about how important SA 60-plussers are, and slowly marketers are starting to take note.  Do share this document far and wide!
Click here to read some of the outcome of YEI getting this news out there.

 

A request from the YEI Editor

I know I’m harping on about this topic.  But harp I will continue..  !!

Engagement, engagement, engagement 

As you know, YEI is a media platform, valued by many clients and YEI members.  With a large reach to 60-plussers nationwide, YEI has become a most relevant audience for clients who wish to reach a senior audience.   However, YEI needs regular engagement from its members – this is the ticket to YEI’s sustainability.

We ask that you regularly engage with posts on the YEI website, newsletter, and Facebook page.  Please comment, enquire, book, recommend, like, love, share with your friends and family – on all the articles, services, products and offers that YEI clients offer you. 

One of the challenges that YEI faces is the Facebook algorithms which only allow a very small proportion of our YEI members to see the content. 

So please, please – make it your mission to engage when you see the YEI newsletter or see a Facebook post.  This will support YEI hugely and it takes a moment of your time, it doesn’t cost you anything and it’s quick and simple.  Just one like or love or comment makes a huge difference to YEI. Tag your friends on posts that you think they may enjoy or will interest them.    We know you love it, because you tell us – but you need to show you love it or like it! 

Thank you all for your support over the years.  And remember, comment, share, tag, like, love 

 

YEI Book reviews

Check up on the latest book reviews here.  Click here to find out more.

 

The World of Seniors – news and views from around the world

Interesting news items and articles from around the World and South Africa especially for our YEI senior audience.  Click here to find out more.

 

Join a YEI WhatsApp Group!

Have you signed up with one of the YEI WhatsApp groups?   We highly recommend that you do this in order to be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click here and then select the province that best suits your needs.  

 

That’s all for now, folks!

Keep well, keep happy!   Until the next time…

Sending good wishes to you all
The YEI Team

Kind regards,
The YEI Team