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Greetings – YEI members

YEI members – it’s people like you that make us love what we do!  This Valentine’s Day, we wish you a month filled with love, joy, laughter and good health!  

Sending good wishes to you all
The YEI Team


YEI in the Media / YEI Guide to the South African 60-plus consumer

This month, we have been sharing the YEI Guide to the SA 60-plus consumer, and  been shouting out from the rooftops about how important SA 60-plussers are.  Click here to read some of the outcome of YEI getting this news out there.


Retiree Reflections Video Series

“Retiree Reflections” – real, raw and personal – a series of six videos, sponsored by Just SA, and hosted by Marilyn Hallett from You’ve Earned It/YEI.   In this video series, YEI speaks to retirees who are living and learning in their own retirement journeys, and pre-retirees who are planning their journeys.  We have SO enjoyed speaking to YEI members who are giving such great insights, speaking about their experiences and giving advice that can really make a difference to those who may travel a similar path.

In the latest Retiree Reflections video, YEI interviews a devout follower of The Great Unretirement.  Liz doesn’t believe in the concept of retirement, is financially savvy and has turned her passion into her forever business.  She is an adventurous and curious senior traveller who is absolutely passionate about exploring off the beaten track in China, Asia and Africa.  Liz offers 60plus adventure seekers an unforgettable trip of a lifetime and the adventure of their dreams. 

This is a must-watch!!  Click here!


A special note from the Editor

Engagement on the YEI platform – YEI website, YEI newsletters, YEI Facebook page and YEI WhatsApp groups

Here is a sincere request for assistance from YEI members.  As you know, YEI is a media platform, valued by many clients.  With a reach to 104,000 60-plussers nationwide, YEI has become a most relevant audience for clients who wish to reach a senior audience.   However, what we need from you, the YEI members, and which is the ticket to YEI’s sustainability, is engagement.

We need you to engage with posts on the YEI website, newsletter, and Facebook page.  We need you to comment, enquire, book, recommend, like, love, share with your friends and family – on all the articles, services, products and offers that YEI clients offer you. 

One of the challenges that YEI faces is the Facebook algorithms which only allow a very small proportion of our YEI members to see the content. 

So please, please – make it your mission to engage when you see the YEI newsletter or see a Facebook post.  This will support YEI hugely and it takes a moment of your time, it doesn’t cost you anything and it’s quick and simple.  Just one like or love or comment makes a huge difference to YEI. Tag your friends on posts that you think they may enjoy or will interest them.    We know you love it, because you tell us – but you need to show you love it or like it! 

Thank you all for your support over the years.  And remember, comment, share, tag, like, love 😊


Fabulous YEI competitions

The YEI Team works hard at bringing you lovely opportunities to enjoy life, such as going to live theatre and to the cinema.  Our latest super competition is brought to you by Ster-Kinekor.  Take a look at YEI’s WIN page and see what tickles your fancy! 


YEI Winners

Take a look at the latest Winners of YEI competitions!

Click here to find out more.


YEI Book reviews

Check up on the latest book reviews here.

Click here to find out more.


The World of Seniors – news and views from around the world

Interesting news items and articles from around the World and South Africa especially for our YEI senior audience

Click here to find out more.


Join a YEI WhatsApp Group!

Have you signed up with one of the YEI WhatsApp groups?   We highly recommend that you do this in order to be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click here and then select the province that best suits your needs.  


Ask your friends and family to sign up for the YEI newsletter

We would love to keep growing the YEI community and invite you to send the following to family and friends who will hugely benefit by being part of YEI.

You’ve Earned It / YEI is a digital media platform for South African 60-plussers.  YEI serves its vibrant audience each month with news and media, retirement-relevant information, travel, and fabulous pensioner deals, discounts, savings and benefits.

Why not sign up for the FREE YEI Newsletter? Expect to find on-point, relevant, fascinating articles geared at 60-plussers, plus a newsletter packed full of great pensioner deals, discounts, savings and benefits.  

The YEI platform consists of the website, fortnightly newsletters YEI WhatsApp Groups and the YEI Facebook page.  

The link to sign up for the YEI newsletter is:



This is geared at YEI members who are also business owners out!  YEI is kickstarting 2024 with a wonderful Promotion!  If you would like to reach the senior market, why don’t you take out one of our special promotion packages giving you a years advertising to this wonderful niche market.

Click here to find out more.


Kind regards,
The YEI Team


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