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Greetings – YEI members

We are nearly one-quarter of the way through the year – the time is flying by!  

YEI is thrilled to announce two new partnerships – one with a leading law firm and one with a financial services organisation – see details below.  Both organisations will hugely  benefit YEI members, empowering 60-plussers with the knowledge they need to make informed legal and financial decisions.   If you have any burning legal or financial questions, send them our way and we’ll do our best to get these answered!

We also are researching and writing on topics that are important to 60-plussers at this time, the articles of which will be published in the next two months. One topic is Senior or Gray Divorce.  A  request from a YEI member galvanised us into action to research this topic.  We found that not much has been written about this in South Africa, but statistics show that senior divorce is on the rise.  So this is being researched and we will also delve into the legal aspect of this.  If this topic resonates with you, do get in touch – email: – your privacy is top priority and your name will not be divulged on YEI.

YEI’s Retiree Reflections video series  has been receiving a lot of attention of late, with the latest interviewee offering sage advice on Seniors Homesharing. We highly recommend a watch of this video and the others on this page – fascinating information.

We continue the mantra of being kind, helpful and loving – to anyone to whom we come in contact, especially to those who find it hard to smile right now with all the challenges that are continually thrown in the path of South African 60-plussers.   Keep well, keep happy!   Until the next time…

Sending good wishes to you all
The YEI Team

YEI partnership with Simply Financial Services

YEI is delighted to announce a new partnership with Simply Financial Services, offering flexible and affordable life, funeral and disability cover for you, your family and your staff. Simply is online, so you can get cover anytime, day or night. YEI looks forward to an excellent partnership with Simply.

Click here for further information


YEI partnership with MDW INC

YEI is thrilled to announce a new collaboration with MDW INC, a professional para- legal team of 10 and two conveyancing attorneys. With a national footprint of correspondent attorneys, MDW are able to provide a service covering all the provinces. As a leading law firm specialising in estate planning, wills, and other matters, MDW INC understands the unique needs and challenges faced by senior citizens. MDW will empower 60-plussers with the knowledge and tools they need to make informed legal decisions.  YEI looks forward to a powerful and fruitful partnership with MDW.

“We are excited to join forces with YEI to better serve the 60-plus community,” said Meyer De Waal, a director of MDW INC. “Through this collaboration, we aim to provide comprehensive legal and property solutions and valuable resources that address the legal concerns and interests of senior citizens and members of YEI.”

For more information on MDW INC’s work, please visit their website:


Announcement from the V&A Waterfront regarding their Seniors Programme cards

As you may know, the V&A Waterfront has experienced many sign-ups for its Seniors Programme cards. The good news is that these cards are now available for collection at the Information Kiosk at the V&A Waterfront, just above Pick n Pay. Before you head out to collect your card, we suggest you call them to confirm if it is ready. You can do so by calling them at 021 408 7600.


YEI Winners

YEI competitions are very popular, so don’t forget to look out for them on a regular basis – on the WIN with YEI page on the YEI website, the YEI newsletter, the YEI Facebook page and the YEI WhatsApp groups.   

YEI received a massive amount of entrants for The Barnyard Theatre tickets.  There were six lucky winners – Shireen Coetzee, Renette Toxopeus, Rita Waterson, Theo Tecklenbyrg, Pieter Marais and Mariki Janse van Vuuren, all of whom get to party at the Barnyard Theatre with family or friends!  

You can see all the lucky winners of YEI competitions on this link.  Click here


YEI Guide to the South African 60-plus consumer

Don’t forget to have a read of the fascinating YEI Guide to the SA 60-plus consumer. It makes for very interesting reading with results emanating from YEI members who responded to the YEI Survey Series last year.  Since then, we keep talking about how important SA 60-plussers are, and slowly marketers are starting to take note.  Do share this document far and wide!
Click here to read some of the outcome of YEI getting this news out there.


Retiree Reflections Video Series

This is mentioned above, and is worth a second mention!  “Retiree Reflections” – real, raw and personal – a series of six videos, sponsored by Just SA, and hosted by Marilyn Hallett from You’ve Earned It/YEI.   In this video series, YEI speaks to retirees who are living and learning in their own retirement journeys, and pre-retirees who are planning their journeys.  We have SO enjoyed speaking to YEI members who are giving such great insights, speaking about their experiences and giving advice that can really make a difference to those who may travel a similar path.  We have some interesting interviews lined up for April and May!

This is a must-watch!!  Click here!


A request from the YEI Editor

Engagement on the YEI platform – YEI website, YEI newsletters, YEI Facebook page and YEI WhatsApp groups

As you know, YEI is a media platform, valued by many clients and YEI members.  With a large reach to 60-plussers nationwide, YEI has become a most relevant audience for clients who wish to reach a senior audience.   However, YEI needs regular engagement from its members – this is the ticket to YEI’s sustainability.

We ask that you regularly engage with posts on the YEI website, newsletter, and Facebook page.  Please comment, enquire, book, recommend, like, love, share with your friends and family – on all the articles, services, products and offers that YEI clients offer you. 

One of the challenges that YEI faces is the Facebook algorithms which only allow a very small proportion of our YEI members to see the content. 

So please, please – make it your mission to engage when you see the YEI newsletter or see a Facebook post.  This will support YEI hugely and it takes a moment of your time, it doesn’t cost you anything and it’s quick and simple.  Just one like or love or comment makes a huge difference to YEI. Tag your friends on posts that you think they may enjoy or will interest them.    We know you love it, because you tell us – but you need to show you love it or like it! 

Thank you all for your support over the years.  And remember, comment, share, tag, like, love 😊


Fabulous YEI competitions

As we mentioned above, the YEI Team works hard at bringing you lovely opportunities to enjoy life, such as going to live theatre and to the cinema.  Our latest super competitions can be seen on the YEI WIN page – take a look and see what tickles your fancy! 


YEI Book reviews

Check up on the latest book reviews here.

Click here to find out more.


The World of Seniors – news and views from around the world

Interesting news items and articles from around the World and South Africa especially for our YEI senior audience

Click here to find out more.


Join a YEI WhatsApp Group!

Have you signed up with one of the YEI WhatsApp groups?   We highly recommend that you do this in order to be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click here and then select the province that best suits your needs.  


Ask your friends and family to sign up for the YEI newsletter

We would love to keep growing the YEI community and invite you to send the following to family and friends who will hugely benefit by being part of YEI.

You’ve Earned It / YEI is a digital media platform for South African 60-plussers.  YEI serves its vibrant audience each month with news and media, retirement-relevant information, travel, and fabulous pensioner deals, discounts, savings and benefits.

Why not sign up for the FREE YEI Newsletter? Expect to find on-point, relevant, fascinating articles geared at 60-plussers, plus a newsletter packed full of great pensioner deals, discounts, savings and benefits.  

The YEI platform consists of the website, fortnightly newsletters YEI WhatsApp Groups and the YEI Facebook page.  

The link to sign up for the YEI newsletter is:


Kind regards,
The YEI Team


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