Greetings YEI members
We have another great newsletter this November filled with articles and Great Deals for seniors.
In this newsletter we look at Glamping in South Africa, 2024 tours with Hola Tourism Network, bring you some great deals including our 3 Hot off the press businesses offering you a great deal and once again bring you some great Competitions.
We also have a look at the recent UCT study which had a look at the over 55-year-old market in South Africa and how they relate to their shifting outlooks and much much more…….
We know you will enjoy reading it all. Why don’t you share this great resource with all your over 60 friends and family.
Have a look at this Newsletter here
Over-55s are rewriting the script
YEI attended the UCT Liberty Institute of Strategic Marketing’s presentation of their latest research report titled The Forerunner Report on 27 October 2023. The report details how this generation of Over-55s is rewriting the script.
The research findings were music to our ears in that much of what YEI has researched in its recent survey series lent credence and credibility to YEI’s findings. It was wonderful to see that many of the articles researched and written by YEI and its partners, plus the offers we feature to our audience are actually on-point, and as one partner suggested – becoming more centre-stage. We hope that more organisations will now understand the importance of the 55/60plus market and consider them for their future marketing campaigns. To those partners and advertisers who are already committed and understand the importance of this market – we thank you.
The survey series that YEI conducted earlier this year, sponsored by Just SA, has culminated in a document titled the You’ve Earned It/YEI Guide to the South African 60-plus consumer. This is in the throes of being completed, and it is, as far as we understand, the first of its kind in this country. Many of the findings in the survey series are very much in sync with the findings detailed in The Forerunner Report, and the timing of this document is therefore spot-on. A diverse tsunami of 60-plussers make up a vibrant 55/60-plus market.
The Forerunner Report details facts such as the spending power of over 55s in South Africa surpassing R600 billion. This market holds the purse strings like no other, and yet marketers often tend to overlook them. Worldwide, and South Africa is no different, we are living in what is termed a Longevity economy. South African 60-plussers are enjoying prolonged health and lifespans, and continue to disrupt traditional life stage models.
Click here to read more…
Mail and Guardian article
If you are a Mail and Guardian subscriber, then we highly recommend the reading of the following article. The YEI Editor is quoted in this article.
YEI’s review – Enjoy a movie – under the stars – with Galileo Open Air Cinema
Marilyn from YEI
TAFTA – Soiree success
In celebration of their 65th year of advocating for and responding to the needs of older people – The Association for The Aged (TAFTA) hosted a Spectacular Sapphire Soirée at the Durban Jewish Club on Friday, 27 October.
The World of Seniors – news and views from around the world
Interesting news items and articles from around the World and South Africa especially for our YEI senior audience