YEI & Cape Nature Join Dan Corder to Explore the Fast-Growing 55+ Market
– A Vital Conversation on the Future of Tourism and Wellness in SA
It was a great privilege and honour for me, Marilyn Hallett of YEI, to be featured on CapeNature’s podcast series, Green Noise., in an episode titled “The Ageless Outdoors – Seniors Maximising Time in Nature.” I had the pleasure of joining Dan Corder and Fatima Schloss from CapeNature to discuss a topic that’s not only close to our hearts at You’ve Earned It, but increasingly vital to the future of tourism and wellness: the booming 55-plus market.
This is not a niche – it’s one of the fastest-growing, most influential demographics globally. The 55-plus generation is expanding exponentially, both in size and spending power. They are living longer, staying active, and prioritising meaningful, experience-driven lifestyles — and nature plays a crucial role in that.
In our conversation, we highlighted how the outdoors isn’t just a nice-to-have for this group — it’s essential for healthy ageing. From conquering hiking trails to enjoying gentle nature walks, today’s seniors are redefining what it means to grow older. They’re embracing wild spaces with energy and purpose.
We also celebrate forward-thinking organisations like CapeNature, who recognise that tapping into the over-55 market is not just good ethics — it’s smart strategy. They’re not only making nature more accessible but also tailoring their offerings to meet the needs and aspirations of this powerful demographic.
Sonya from YEI put it so well: “CapeNature embraces this shifting demographic and is seeing measurable results from their efforts. It’s not just about being visible on platforms like ours; it’s also about offering great value and truly appealing to the audience.”
We applaud CapeNature’s commitment to this vibrant and growing segment. The 55-plus generation is not slowing down — and neither should the efforts to engage, inspire, and serve them.