There is a perception that that elderly people and technology do not mix well. However, rising life expectancy, delaying retirement age, and active aging are redefining this demographic and their role in an increasingly digitalized society.
The two guests on Audrey Naidoo’s podcast, Let’s Talk Digital, are Marilyn Hallett, Founder/Director of You’ve Earned It/YEI, a digital media platform for South African 60-plussers. The major focus of You’ve Earned It/YEI is to tackle the biggest challenges and opportunities that come with ageing. YEI serves the large community of digital-savvy South African over-60s by providing relevant, informative, educational, and on-point content. YEI also connects influential brands and service providers to older South Africans.
We will be looking at the trends and insights surrounding the Silver Tech Revolution and the opportunities this segment of the market presents to brands.
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Come and join You’ve Earned It / YEI’s brand-new, exciting new initiative!