Gigi Desfontaines from Virtual Business Partner is helping senior entrepreneurs with advice on how get their business to stand out in the digital environment.
Building a solid, robust business is something many of us aspire to, especially when we’ve invested our passion and resources into our dream. In the digital environment, marketing your business in a way that makes it stand-out can be challenging.
The average person’s digital attention span is not only short but also decreases day by day! It’s vital that your message is clear and impactful, making it easy for customers to choose you!
Communicating your appeal or “messaging/narrative,” as marketers call it, can be a challenge! It’s essential to define and determine your Unique Selling Proposition (USP) to be effective.
Here are some questions to guide you:
- Are you well-known in your community or do you enjoy high visibility due to your profession or family? Your personal brand can be an advantage when engaging clients or customers.
- What makes your product or service different from your competitors? For example, if you have a B&B or guest house, perhaps it offers unique features like scenic outdoor privacy, quirky decor, or an unusually convenient location. Ask your customers what they find special — they often offer valuable insights!
- Are you solving a specific problem for your clients? How do you do it differently from others? What makes your product or service unique?
- What unique needs do your customers have? What special qualities have you noticed about them?
- If pricing is a key factor, emphasise it as a strong selling point.
Once you’ve distilled your ideas, communicate them sincerely and compellingly to your prospective customers. I strongly recommend seeking help from a marketing copywriter to convey your message clearly and simply, highlighting the most important benefits of what you offer.
Ensure your message is accompanied by high-quality visuals, such as photos or even better – videos, and reviews that provide proof from happy clients. Big Tech is currently favouring relatable video content, so keep this in mind!
The value of getting this right can’t be underestimated! Many businesses with excellent ideas, products, or services struggle to convince prospective clients simply because they fail to convey quickly why they should choose them over others.
Author: Gigi Desfontaines
Email: hello@vb-partner.com
