At the V&A Waterfront, we’ve always known that stories are what make a place come alive. Our waterfront world is where memories are made, where friendships are forged, and where communities unite. That’s why we’re so proud to celebrate our Neighbourhood Icons—the cherished senior citizens who have shaped the heart of our community.
Why Neighbourhood Icons?
Our senior citizens are more than just residents or visitors—they’re the living history of our community. With their wisdom, experience, and grace, they continue to enrich our waterfront spaces, helping to define its unique character. They’ve watched our neighbourhood evolve, and their presence today is a reminder of the deep roots we share. It’s time we honour their contributions and ensure they feel valued and celebrated, not just today but every day.
A safe space for one and all
The V&A Waterfront is a place where everyone is welcome. For our beloved Neighbourhood Icons, we’ve created a space that’s as accessible as it is beautiful. With well-lit walkways, resting areas, and seamless access to all areas, we’ve ensured that our senior citizens can enjoy the waterfront with comfort and confidence, making it a place where they can truly feel at home.
Introducing the V&A Icons Programme
Our V&A Icons Programme is our way of saying “thank you” to the seniors who have contributed so much to our community. Available to all seniors aged 60 and above, the programme offers a range of exclusive benefits, ensuring that our Icons can continue to enjoy everything the V&A Waterfront has to offer. Here’s what they can look forward to:
Things to do and see
Age is no barrier to adventure, and at the V&A Waterfront, the world is always ready for exploration. Our Neighbourhood Icons can enjoy special rates on attractions like the Cape Wheel, harbour cruises, and guided walking tours.
No matter your age, there’s always something new to discover right here on our doorstep:
- Eat, drink, and be merry
What’s better than enjoying a delicious meal with friends? Our participating restaurants offer special menus and discounts for our Neighbourhood Icons. Whether it’s a coffee on the go, a leisurely lunch, or a gourmet dinner with a sea view, your V&A Icons card will ensure you dine in style—without breaking the bank.
- Shop ‘til you drop
With an array of shops and boutiques, the V&A Waterfront is a shopper’s paradise. Our Neighbourhood Icons can take advantage of exclusive discounts and special offers at participating retailers. Whether you’re in the mood for fashion, books, electronics, or local crafts, there’s always something special to treat yourself to.
- Expand your horizons
At the V&A Waterfront, we believe learning never stops. That’s why our Neighbourhood Icons can enjoy reduced entry fees to museums and galleries, including special exhibitions. Whether you’re exploring art, history, or science, there’s always something new to learn and enjoy.
- Pamper yourself
Everyone deserves a little self-care. Our Neighbourhood Icons can enjoy special rates at spas, wellness centres, and salons around the waterfront. Take time to relax, unwind, and enjoy the peaceful atmosphere—because it’s your time to shine.
- Free parking
We’ve made it easy and convenient for our Icons to visit us. That’s why we offer free parking at the V&A Waterfront every weekday from 9 AM to 2 PM. No more worrying about finding a spot—just come, park, and enjoy the day!
How do you become a recognised Neighbourhood Icon?
It’s easy to join this rewarding programme:
- Visit any V&A Waterfront information kiosk with your ID.
- Fill out a quick application form.
- Our customer service team will process your application right away.
- Receive your personalised V&A Icons card and start enjoying your benefits immediately!
More than just discounts
While the offers and benefits are exciting, the V&A Icons Programme is about so much more. It’s about recognising the role our seniors play in shaping the vibrant community we have today. It’s about creating a space where connections are made, where our Icons feel a sense of belonging, and where they remain active, engaged, and valued members of the V&A Waterfront family.
Looking ahead
This is just the beginning. We are constantly looking for new ways to enhance the V&A Icons experience. From health and wellness programmes to special events and workshops, we are committed to offering more for our Neighbourhood Icons. This programme is just one of the ways we’re making sure that age is no barrier to adventure and that wisdom is always honoured.
The V&A Waterfront is a place where history meets the future, where the city meets the sea. With our V&A Icons Programme, it’s also a place where wisdom meets wonder, and where our Neighbourhood Icons are celebrated every day.
So, welcome to a waterfront world that celebrates every story, every smile, and every Icon!
Because here, adventure has no expiry date—and everyone deserves to be part of the magic.
