YEI and Just SA believe it’s time to flip the script! Retirement is a phase of our lives that is not about the end of life, it’s a beautiful new beginning! Agree? Join us on this journey!
In his book, ‘The Longevity Economy’, Joseph Coughlin, director of the MIT AgeLab, explains that the general concept of retirement was unheard of before 1935. The simple notion of reaching an age where you had to stop working and kick-back, was foreign. Yet, for over 90 years the construct suggests that retirement is ‘the final chapter’ and a time for slowing down, stepping back and living with limitation.
It’s time to kick this notion into touch!
YEI is excited to announce that Just SA has come on board as a sponsor. Our coming together is built on the shared belief that retirement is not a time to retreat but one to reinvent, explore and truly live. Together, we aim to provide you, the YEI 55-plussers, with the knowledge, resources and financial tools needed to fully embrace this stage in life with confidence and excitement.
Michelle Dodd, Marketing Manager at Just SA explains: “Supporting YEI and the 55-plus community is all about understanding the needs that come with ageing and offering practical solutions to make life even better”. That’s why Just SA’s offering goes beyond just financial security. It’s about giving you the peace of mind that your finances are taken care of – so you can finally focus on what truly matters. Whether it’s pursuing a lifelong passion, starting that dream business, or simply living a life filled with purpose, you’ll have the confidence to move forward. With your essential financial needs covered through a guaranteed income plan or other smart investment options, you no longer need to worry whether your money will last well into your later years.
That’s what makes this partnership so powerful. At YEI, we’re passionate about helping our audience chase their dreams – whether it’s a bucket-list cruise down the Zambezi or a girls’ weekend in KwaZulu-Natal, we’ve got you covered. We’re also here to inspire and support your bigger ambitions, like finally launching that business you’ve always dreamed of. With the strength of our community and the right resources, we’re here to help bring your vision to life.
By working together, Just SA and YEI aim to keep you engaged and truly make you feel that you can do anything, no matter your ‘age’. As YEI Director Marilyn Hallett says, “Just SA is making a meaningful difference. Their commitment to the YEI community is unwavering, and it’s a testament to their belief in the value and dignity of 55-plussers”
The time has come to drop the outdated notions of being ‘old’ and to encourage a future filled with purpose, adventure, and financial freedom.
Stay tuned as YEI and Just SA help you shape a future that is not defined by limitations but by endless possibilities.
A YEI article
