A celebration of life’s most luminous chapter at the V&A Waterfront
There’s something quietly powerful about those who have weathered life’s seasons. Their stories stretch further, their laughter rings deeper, and their presence – so often under-celebrated – is the heart of our neighbourhood.
At the V&A Waterfront, we believe that age is not the end of the story, it’s the crescendo. That’s why we created Neighbourhood Icons: a programme that honours our senior community not just with benefits, but with real recognition.
A standing ovation, not a footnote
Too often, society rushes past those who’ve walked the longest roads. But here, we pause. We listen. And we celebrate.
Neighbourhood Icons is open to anyone aged 60 and over.
It’s our way of saying thank you to the storytellers, mentors, matriarchs, grandfathers, makers and memory-keepers who’ve shaped our world in countless unseen ways. This isn’t just a discount card. It’s a tribute!
The perks of being an Icon
We’ve handpicked a set of benefits that let our Icons savour, explore, and enjoy life on their own terms:
• Free weekday parking from 9am to 2pm. Because comfort matters.
• Discounted entry to the Cape Wheel, harbour cruises, walking tours, and more – to keep the spirit of adventure alive.
• Exclusive restaurant offers – from sweet treats to early-bird specials, meals that bring joy and connection.
• Retail rewards at selected stores: timeless style, beautiful books, handmade treasures.
• Wellness perks at spas and salons. Because it’s never too late to glow!
• Reduced entry to museums, exhibitions and cultural spaces to keep curiosity buzzing.
Whether it’s a slow morning coffee, a spontaneous gallery visit, or a stroll along the water’s edge, our Icons deserve every moment of delight.
How to join
Becoming a Neighbourhood Icon is quick, easy, and completely free:
1. Visit any V&A Waterfront Information Kiosk with your ID
2. Fill in a short application form
3. Receive your personalised Icons card instantly
Or register online from the comfort of your home by scanning the QR code.
Once you’re signed up, your journey begins, one magical moment at a time.
This is just the beginning
The Icons Programme is about more than perks. It’s about building community.
Because here at the V&A, we believe:
Adventure doesn’t retire.
Wonder doesn’t age.
And every story still matters.
To our Icons: thank you! We’re better because of you.
CONTACT DETAILS:
Website: V&A Waterfront
Facebook Page: VandAWaterfront
Customer support: +27 21 408 7600
E-mail: info@waterfront.co.za
