At the V&A Waterfront, we believe that every place is shaped by all the people who call it home. Stories, memories, and shared moments breathe life into our waterfront world, and at the heart of it all are our Neighbourhood Icons — the senior citizens whose wisdom and presence have helped define this space.
Celebrating those who came before us
Our senior citizens are more than just visitors; they are our living history. They’ve seen our neighbourhood transform, witnessed its growth, and played a role in shaping its spirit. Their stories are woven into the fabric of the V&A Waterfront, and now, it’s our turn to give back—to recognise, appreciate, and honour the wisdom they bring to our shared spaces.
A place that feels like home
The V&A Waterfront is designed to be welcoming, accessible, and comfortable for all. From well-lit walkways and thoughtfully placed resting areas to seamless access throughout, we want to ensure that every visit is effortless and enjoyable. Our beloved Neighbourhood Icons deserve to explore, connect, and create new memories with ease and confidence.
Introducing the V&A Icons Programme
The V&A Icons Programme is our heartfelt way of saying ‘thank you’ to the seniors who have enriched our community. Open to everyone aged 60 and above, it offers exclusive benefits that make every visit even more rewarding.
A world of joyful experiences awaits
Age should never be a barrier to exploration, enjoyment, or adventure. With the V&A Icons Programme, our Neighbourhood Icons can take advantage of special rates on some of our most beloved attractions, from the Cape Wheel to harbour cruises and guided walking tours.
PERKS & PRIVILEGES FOR OUR ICONS
Eat, drink & savour the Moment
What’s better than a great meal shared with friends? Our participating restaurants offer exclusive discounts and specially curated menus for our Neighbourhood Icons. Whether it’s a quick coffee break, a relaxed lunch, or a special dinner by the water, dining at the V&A Waterfront has never been more enjoyable—or more affordable.
Retail therapy with a twist
From fashion to books, homeware to handcrafted treasures, the V&A Waterfront is a shopper’s delight. With exclusive discounts at participating stores, our Neighbourhood Icons can indulge in a little retail therapy, whether they’re browsing for themselves or picking out gifts for loved ones.
Culture, learning & inspiration
The pursuit of knowledge never ends. Our Neighbourhood Icons can enjoy reduced entry fees to museums and galleries, gaining access to fascinating exhibitions that celebrate art, history, and innovation. There’s always something new to discover.
Wellness & self-care
A little pampering goes a long way. Special rates at select spas, wellness centres, and salons allow our Icons to unwind, recharge, and enjoy the self-care they deserve. Because feeling good is always in style.
Hassle-free parking
Visiting us is easier than ever with complimentary weekday parking from 9 AM to 2 PM. No stress, no fuss—just park and enjoy your time at the waterfront.
Becoming a recognised Neighbourhood Icon
Joining the V&A Icons Programme is simple and rewarding:
1. Visit any V&A Waterfront information kiosk with your ID.
2. Complete a quick and easy application form. Our friendly team will process your application on the spot.
3. Receive your personalised V&A Icons card and start enjoying your benefits immediately!
4. Alternatively, sign up online. Click here to follow the easy step-by-step sign-up process.
More than just perks—a celebration of community
This programme isn’t just about benefits and discounts—it’s about fostering a sense of belonging. It’s about ensuring our Neighbourhood Icons feel valued, engaged, and connected, creating opportunities for new friendships, shared experiences, and lasting memories.
Looking to the future
The V&A Icons Programme is just the beginning. We’re committed to enhancing this initiative with even more exciting opportunities, from health and wellness events to workshops and social gatherings. Because adventure has no expiry date, and wisdom is always worth celebrating.
At the V&A Waterfront, the past meets the present, and every story matters. Our Neighbourhood Icons are a testament to the beauty of time, and with this programme, we’re making sure their presence is recognised, their stories are cherished, and their experiences remain rich and fulfilling.
So here’s to the Icons among us—because every smile, every conversation, and every shared moment makes our waterfront world all the more special. Welcome to a community that honours its elders, embraces the future, and ensures that wisdom and wonder go hand in hand.
CONTACT DETAILS:
Website: V&A Waterfront
Facebook Page: VandAWaterfront
Customer support: +27 21 408 7600
E-mail: info@waterfront.co.za
