Here’s how you can effectively, affordably and consistently reach the senior market, using the You’ve Earned It/YEI platform that really works!
What is You’ve Earned It / YEI?
- You’ve Earned It / YEI is THE brand synonymous with South African over-60s – baby boomers, seniors, retirees and pensioners. YEI has become a trusted go-to resource for its readers, and an invaluable tool for any advertiser wanting to access this market.
- YEI has the biggest Directory for seniors in South Africa featuring great savings and benefits, and it’s growing… Can you afford not to be on it? The savings and benefits sourced and communicated by YEI make a significant and meaningful difference in the lives of seniors.
- YEI’s wealth of experience in terms of great content marketing to seniors will take the guesswork out of your advertising campaign. Our readers love the relevant, informative, interesting and meaningful articles, specific to seniors.
Important statistics that really matter:
- Ranging between 450 000 – 700 000 website banner advert impressions (reaches of up to 1 000 000 have been recorded), 32-40 000+ unique page views per month, guaranteeing optimal business exposure, and to our readers the very best of 60 + offers
- In operation for 11 years, and online for 8 years, YEI currently has 15 300+ subscribers to our free fortnightly newsletter, growing monthly,(newsletter open rate +/- 34.41%)
- A Facebook reach of between 20-96 000 per month with 9 500 + fans, growing monthly, taking advantage of great offers and accessing your advertising
- Runner-up 4 years in a row in the Business Category, SA Blog Awards (official showcase and recognition platform for the very best of SA blogs)
Advertising options on the YEI website
- Unique Advertising Packages can be structured, based on the client’s requirements and available budget. Let’s talk!
Packages can include a mix of advertising elements that have had delivered proven reach to other clients in a variety of industries
- Premium Gold Listings – at only R1200 per year, a Premium Gold Listing in the YEI Directory receives immense value-add. Please click here to see the value-add, find out more, and to complete the registration form.
Return on Investment
- As a YEI advertiser, we guarantee that your business will receive optimal reach to the senior market. Clients are given the opportunity to directly communicate with this niche target market of South African seniors, to and with whom, they can directly promote their products, share advice and interact.
If you need to reach the South African senior market comprehensively, cost-effectively and consistently, then we look forward to hearing from you.
Tel: 021 715 7805