Hola Tourism Network – Authentic South African Hospitality Experiences

The HOLA Tourism Network (Homegrown Local Authentic) connects travellers with a carefully curated selection of small, independent tourism businesses across South Africa that proudly represent the country’s cultural, natural, and historical richness.

HOLA members include family-run guesthouses, boutique lodges, local tour guides, cultural experiences, and community-based attractions – all offering warm, personalised service and deep local knowledge. Our network is built on the principles of authenticity, sustainability, and heartfelt hospitality.

Travellers over 55 will find HOLA businesses especially appealing, thanks to their slower-paced, meaningful experiences, senior-friendly service, and the chance to connect with real South African stories and communities. Whether you’re looking for a scenic road trip stopover, an immersive township tour, or a heritage site off the beaten path, HOLA connects you to places with soul.

HOLA also supports tourism businesses in less-visited regions, helping you discover hidden gems while contributing to inclusive tourism development across the country.

We are proud to be featured in the You’ve Earned It directory and look forward to welcoming you to our network of passionate hosts and authentic South African experiences.