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 You’ve Earned It/YEI,
the digital media platform for SA 60-plussers


YEI’s 2024 Promotions



  • 8m+ South Africans aged 55-plus, with 5.2m South Africans aged 60-plus!

  • The country’s fastest-growing demographic segment!

  • Numbers projected to more than double between now and 2050!

  • An aggregate taxable income of over R600 billion annually!

  • A rapt audience representing a huge market of people waiting to buy services and products!


The following promotions offer your organisation
great reach to the 60-plus senior market.


If you are looking for maximum exposure to the 60-plus senior market,
YEI is happy to provide information on
an alternative, cost-effective, tailormade package that is just right for you.
Contact us and we can put a quote together for you.
Let’s make it happen!

Please complete the following and YEI will get back to you. 





Why You’ve Earned It/YEI?

  • You’ve Earned It is the digital media platform for South African 60-plussers, online since 2011
  • YEI produces thought-leadership, relevant, informative and meaningful content specifically geared at SA’s 60-plussers, and addressing the pain points of this demographic
  • YEI has the most comprehensive platform offering services and benefits to SA 60-plussers
  • YEI has the reach to a large 60-plus audience.

How YEI can assist you

  • YEI gives organisations the opportunity to run brand awareness campaigns with maximum exposure to a large 60-plus audience.. 
  • In this Longevity economy, 60-plussers are deemed to be one of the highest contributing sectors of society.  This is a powerful market for brands, growing both in number and value, in terms of its consumer potential. 
  • A digital marketing campaign is a key opportunity to expand engagement with a very valuable, vibrant 60-plus audience.

YEI Reach

  • Enjoy a reach to 104 000+ 60-plussers, including 20 000+ newsletter subscribers
  • Reach of 25 000 to 60 000 per month on social media
  • 25 000 to 55 000 unique page views per month

YEI platform:

You’ve Earned It – the digital media platform for SA 60-plussers



YEI Facebook page:

YEI WhatsApp groups:



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