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You’ve Earned It / YEI (,
is a digital media platform for South African over-60s. 

YEI’s primary focus is on discounts, savings, benefits and offers for baby boomers, seniors, pensioners and retirees. YEI’s platform (website, newsletter and Facebook page) includes informative and relevant articles, fab competitions and news/views/fun all geared specifically to the senior market. 

Complete the following form
if you would like to sign up for the FREE You’ve Earned It Newsletter
and become a You’ve Earned It / YEI member

In addition, why not sign up on a YEI WhatsApp group.
Be one of the first to learn about fabulous pensioner discounts, savings and benefits
and other relevant information for SA 60-plussers.
See below how to sign up on a YEI WhatsApp group in your province…



Join a YEI WhatsApp Group!

You’ve Earned It/YEI has launched the highly successful YEI WhatsApp Group programme.  Sign up for the WhatsApp group in your province,  and you will be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click on the relevant province link below:


North West:

Free State:

Western Cape:

Eastern Cape:




Northern Cape:

Become A Member now



You’ve Earned It/YEI – the digital media platform for SA 60-plussers



YEI Facebook page:



Here’s a taste of what you can expect on YEI!

How to declutter with a vengeance

We ❤ these Pensioner discounts and specials

Fabulous marriage tips from YEI “golden” couples – married for 50+ years

5 Things SA 60-plussers need to know about skin cancer

Terrific Pensioner Discounts and Benefits