021 715 7805 info@youve-earned-it.co.za

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What is YEI?

You’ve Earned It / YEI is a digital media platform for South African 60-plussers.  YEI is a highly successful, affordable, targeted platform that serves the fastest-growing demographic in South Africa –    baby boomers, seniors, pensioners and retirees.

YEI’s primary focus:  great deals, savings and benefits for South African 60-plussers, PLUS relevant, informative and meaningful content specifically geared at SA seniors.  In the last 11 years, YEI has become an invaluable resource for seniors in this country


The YEI platform consists of:

  • An online senior community plus the ultimate one-stop destination for South African over-60s.  I-Pad and mobile friendly.
  • Informative and interesting articles that are of huge interest and relevance to this age group. The target market’s interest areas are typically Wealth Management, Healthcare, Travel and Retirement.
  • The YEI Directory, which features a myriad of businesses offering discounts and benefits to SA seniors.
  • A free fortnightly Newsletter, which is sent to YEI  subscribers, via email.   Click here for the Newsletter Archives. 
  • The YEI Facebook page. There is regular engagement with the FB fans around the interesting, fun, informative,  visual and interactive content.   Click here to see the YEI FB page.
  • YEI WhatsApp Groups.  Be first in line to see what is happening regarding YEI deals, savings, benefits, and offers.  Sign up for the free YEI newsletter and simultaneously join one of the YEI WhatsApp groups.  


How to sign up for the YEI Newsletter

We invite you to come and join the over-60 YEI community by signing up for the FREE fortnightly e-Newsletter.   Click here to sign up.


Comment on articles and advertisers

YEI  welcomes comment, debate and discussion on the YEI website.  All comments and postings are subject to moderation by the YEI Editor, and will only be made live once approved.


Agreement and Good Practice

By signing up for the YEI Newsletter, you are agreeing to accept communication from YEI.

  • Newsletters are sent out fortnightly.
  • YEI News, deals, savings, benefits and offers will be sent to you via WhatsApp.  
  • You can opt out at any time from our Newsletters by clicking on the “Unsubscribe” button.  You can also exit a WhatsApp group at any time.
  • Your privacy is taken seriously. YEI will not pass your details on to third parties.



If you have any questions, please feel free to  contact us.