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– see below


YEI 1200


What is YEI?

You’ve Earned It/YEI, is the digital media platform for SA 60-plussers, with a senior market of over 104,000.   YEI has evolved over the last 11 years to a platform that consists of the website, fortnightly newsletters sent to subscribers, YEI WhatsApp Groups and the YEI Facebook pageYEI features relevant, informative and meaningful content specifically geared at YEI’s 60-plus audience.  In addition, YEI promotes businesses, products and services to the senior market, guaranteeing great reach to SA 60-plussers.





Comment on articles and advertisers

YEI welcomes comment, debate and discussion on the YEI website.  All comments and postings are subject to moderation by the YEI Editor, and will only be made live once approved.


Agreement and Good Practice

By signing up for the YEI Newsletter, you are agreeing to accept communication from YEI.

  • Newsletters are sent out fortnightly via email.
  • YEI News, articles, deals, savings, benefits and offers will be sent to you via the YEI newsletter and selected offers via the YEI WhatsApp Groups.
  • You can opt out at any time from our Newsletters by clicking on the “Unsubscribe” button.  You can also exit a WhatsApp group at any time.
  • Your privacy is taken seriously. YEI will not pass your details on to third parties.



If you have any questions, please feel free to  contact us.


Join a YEI WhatsApp Group!

Join the highly successful YEI WhatsApp Group programme.  Sign up for the WhatsApp group in your province,  and you will be one of the first to hear about hot-off-the-press YEI offerings, news, views and fabulous articles specifically geared at SA 60-plussers.  If you would like to join one of the YEI WhatsApp Groups – all you need to do is to click on the relevant province link below:


North West:

Free State:

Western Cape:

Eastern Cape:




Northern Cape:

Please note that you must be viewing this on your phone or have Whatsapp on your computer to sign up for a group. If you are unable to sign up via these links, please send a Whatsapp to 060 631 0715 with your full name and Province and we will sign you up.


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