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How to advertise on the YEI website

You’ve Earned It / YEI


 Reaching the South African senior market,

using You’ve Earned It / YEI,

the preferred retirement platform


YEI 1200


  • YEI’s primary focus – discounts, savings, benefits and offers for baby boomers, seniors, pensioners and retirees.

  • You’ve Earned It featuring the latest informative, relevant, and meaningful content, geared specifically at the South African senior market, and keeping its readers up to date on the world of seniors in South Africa.

  • The YEI platform (website, free newsletter,  Facebook page and YEI WhatsApp groups) – speaking to seniors in a relevant way while driving brand awareness of our clients’ offerings.

  • Key audience comprising mainly 50 plussers (retirees, those planning retirement and the sandwich generation – those caring for children and their parents) residing countrywide.

  • YEI – a trusted go-to resource  for its readers, and an invaluable tool for any advertiser wanting to access this market.

  • YEI has the biggest Directory for seniors in South Africa featuring great savings,  benefits and offers, making a significant and meaningful difference in the lives of seniors. The Directory grows monthly – can you afford not to be on it? 




YEI has several advertising options available on the YEI platform.  From YEI’s entry-level advertising to a variety of unique advertising packages which can be structured, based on your requirements and budget.  


  • Banner advertising – website, newsletter and email banner advertising

  • Advertorial packages

  • Directory listings – YEI’s entry-level advertising, a Premium Gold listing is a popular and affordable option with small businesses.  It comes with superb value-add .

  • Advertising on the YEI Facebook page

  • Promotions on the YEI WhatsApp groups

  • And more…



YEI clients say:



We have had the privilege of working with You’ve Earned It over the last 24 months. Whilst we were challenged with the pandemic, it has been great to see how a partner like You’ve Earned It continues to reinvent themselves, so that our senior market can be kept abreast with the latest news and updated information.

Bluu Car Rental

Thank you for all you are doing for our brand.  I am just loving working with YEI. It’s a pleasure dealing with you guys, you are so accommodating and we are loving the feedback and business we are getting from YEI.

Silver Fit

We have really enjoyed working with a platform that celebrates older adults, embraces ageing and works with us to build a good community with Silver Fit.  YEI is always organised and efficient which makes it really easy to work together in writing articles for a targeted audience.

All Sorted

I am loving being part of this family, so yes! Please sign me up for another year!


YEI members say:


  • Keep up the fantastic work you do to assist us pensioners in our golden years


  • Thanks for the wonderful work you do to assist us “old toppies” in these difficult economic times

    Evan JvR

  • It is an amazing website and a great “go-to” place for senior citizens



Contact us on 021 7157805 / 0761946033
or email:


We will send you:


  • The YEI profile which speaks to the YEI readership demographics, SA statistics, reader and client testimonials and more.

  • YEI’s Advertising Rate Guide for 2021

  • Examples of YEI advertising packages which give you a sense of what is on offer.