How to advertise on the YEI website

Reach the South African Senior Market with YEI

Find out how to advertise on YEI. Tap into the power of South Africa’s preferred retirement platform, You’ve Earned It (YEI) – the leading resource for discounts, savings, benefits, and offers tailored to baby boomers, seniors, pensioners, and retirees.

What YEI Members Say

“Keep up the fantastic work you do to assist us pensioners in our golden years!”
Cynthia

“Thanks for helping us 'old toppies’ in these tough economic times!”
Evan JvR

“An amazing website and a great ‘go-to’ place for senior citizens!”
Julia

Why Advertise on YEI?

YEI is more than just a website—it’s a trusted, go-to platform for South Africa’s over-55s. Our audience includes:

✔️ Retirees & those planning retirement
✔️ The sandwich generation (caring for children & ageing parents)
✔️ Seniors looking for trusted services & savings

Through our multi-channel platform—including the YEI website, free newsletter, Facebook page, and WhatsApp groups—we connect directly with seniors in a relevant and engaging way, while driving brand awareness for our clients. It’s easy to advertise with us.

Our YEI Directory, South Africa’s largest online senior savings guide, is continuously growing. Can you afford not to advertise on it?

Opportunities to Advertise on YEI

YEI offers flexible and cost-effective advertising options to suit businesses of all sizes. Whether you’re a small business or a large corporation, we have a customised advertising solution to meet your needs and budget.

Our Advertising Options Include:

Banner Advertising – Website, newsletter & email banners
Advertorial Packages – Get featured with high-impact content
YEI Directory Listings – Our popular and affordable entry-level advertising option, including the Premium Gold listing for small businesses
Facebook Advertising – Reach engaged seniors on social media
WhatsApp Promotions – Direct marketing to senior groups
And more!

What Our Clients Say

“We’ve had the privilege of working with YEI for over 24 months. Even through the challenges of the pandemic, they continue to reinvent themselves, keeping the senior market informed with the latest news and updates.”
Momentum

“Thank you for everything you do for our brand. Working with YEI has been a pleasure—your team is accommodating, and we love the feedback and business we’re getting!”
Bluu Car Rental

“YEI is a fantastic platform that celebrates ageing and builds a great community with Silver Fit. Their efficiency makes working together effortless.”
Silver Fit

“love being part of this family! Yes, please sign me up for another year!”
All Sorted

Get Started Today

Learn More

Get in touch to advertise and we’ll send you:

The YEI Profile – Includes readership demographics, SA senior market insights, and client testimonials.
YEI Advertising Rate Guide – Flexible advertising options to suit your budget.
Examples of YEI Advertising Packages – Get a sense of what’s available.

Partner with YEI today and connect with South Africa’s thriving senior community!

How to Advertise on YEI