Skip to main content

At The Gold Avenue, our utmost commitment is to offer you a seamless and rewarding experience when selling your gold coins or jewellery.

However, it is crucial to be well-informed before embarking on this journey.

Equipping yourself with essential knowledge will empower you
to make the most of this process and maximise your rewards


Here are some key things to know and be aware of when selling your gold:


Understanding the Value

Gold is measured in karats, with 24 karats representing pure gold. The value of your gold items is determined by their weight, purity (karat), and the current market price of gold. Before selling, it’s wise to have an estimate of the weight and purity of your gold to gauge its potential worth.


Know the Market

The price of gold fluctuates daily based on supply and demand, economic stability, and geopolitical events. Keeping an eye on the gold market can help you choose the optimal time to sell.



Considering an appraisal before selling your gold, especially for jewellery with diamonds, can be beneficial but unfortunately not an accurate picture of the re-sell value. An appraiser can provide a comprehensive description of your item and estimate its retail value. However, it’s important to remember that the appraisal value is not equivalent to the resale value. The appraisal value primarily serves insurance purposes, while the resale value reflects the actual value based on the precious metal composition.


Choosing the Right Buyer

When it comes to selling gold, you have several options available, ranging from local pawn shops and jewellers to reputable gold buyers like The Gold Avenue. However, it’s crucial to select a buyer that is trustworthy, transparent, offers fair pricing, and delivers exceptional customer service. Take the time to verify their accreditation from relevant bodies and read Google reviews from previous customers. At The Gold Avenue, we take pride in providing honest and transparent valuations. We ensure that every step of the process is conducted in front of you, taking the time to explain each detail along the way.


Beware of Scams

Unfortunately, the gold buying industry is susceptible to fraudulent activities. When engaging with buyers, exercise caution and be wary of significantly higher or lower prices compared to others, as well as aggressive sales tactics. It is advisable to request a detailed breakdown specifying the weight and karat of your gold, along with the corresponding payment received.



Feel confident in negotiating with buyers. If you’ve conducted thorough research and have a general idea of your gold’s value, you’re well-positioned to engage in negotiations. However, remain open to the possibility that your valuation may not be entirely accurate. Keep in mind that buyers also aim to make a profit, so maintaining realistic expectations is important. If you’re unsatisfied with the initial offer, don’t hesitate to explore other options.


Unlock the value of your unwanted items by selling your gold – a truly golden opportunity.
At The Gold Avenue, we are committed to delivering a gold selling experience that is fair, transparent, and rewarding.
Remember, knowledge is power, and in this case, it can translate into
securing the best possible price for your precious gold.

Selling gold doesn’t need to be an overwhelming endeavour.
By thoroughly comprehending the worth of your gold, grasping the dynamics of the market, selecting the appropriate buyer, and remaining vigilant against potential scams, you can navigate this process with assurance and simplicity.
Whether you’re selling gold coins or jewellery, adequate preparation is paramount for success.

At The Gold Avenue, we are here to support you every step of the way.
Schedule an appointment with us for a complimentary assessment
and valuation of your gold jewellery and coins.


To book your FREE valuation and discover the true value of your precious items:

  • Call us at 010 109 0090
  • WhatsApp at 076 393 5429
  • Visit our website
  • Or email us at


Require further information?
Have an enquiry?

Please complete the following form
and The Gold Avenue
 will get back to you
as soon as they can.



Read more:  The Gold Avenue



Subscribe to YEI

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.