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Are you looking to turn your unused valuables into instant cash? At The Gold Avenue in Illovo, Sandton, we provide prompt pay-outs for a wide range of gold and precious items.

Rest assured, when you visit our office, you won’t leave without the funds deposited into your bank account. Whether it’s gold jewellery, gold coins, Krugerrands, diamonds or high-end watches, we are ready to provide you with an obligation-free valuation and a seamless transaction process.

Read on to learn more about the types of items we purchase and the easy steps to secure your immediate pay-out.

Gold Jewellery

We accept all types of gold jewellery, regardless of their condition. This includes new pieces, used items, old heirlooms, mismatched sets, and even damaged jewellery. Whether it’s a broken chain, a single earring, or a vintage ring, we value each piece based on its gold content and weight. Our experienced appraisers will carefully evaluate your gold jewellery and offer you a competitive price, ensuring a transparent and fair transaction.

Gold Coins and Krugerrands

If you have gold coins or Krugerrands that you’re looking to sell, we are here to assist you. We understand the value of these precious items and are prepared to provide you with an immediate pay-out. Whether you have rare gold coins, bullion coins, or South African Krugerrands, our team is dedicated to offering you a smooth and efficient selling experience. Bring in your gold coins for a professional valuation and walk out with cash in hand.

Polished and Certified Diamonds

In addition to gold, we also purchase polished and certified diamonds. Our team of experts has the knowledge and experience to accurately assess the value of your diamonds based on their cut, clarity, colour, and carat weight. We follow strict industry standards and use state-of-the-art equipment to ensure a fair price for your precious stones. Whether you have loose or mounted diamonds, we offer a hassle-free transaction process with immediate pay-out.

High-End Watches

At The Gold Avenue, we also purchase high-end watches, including renowned brands such as Rolex and their equivalents. If you have luxury timepieces that you no longer wear or cherish, our experts are eager to assess their value and make you a competitive offer.

Immediate Pay-Out Assurance

When you choose to sell your items at The Gold Avenue, you can rest assured that you won’t leave our office without the money reflecting in your bank account. Our commitment to providing immediate pay-outs means that once the valuation is complete and the sale is agreed upon, we initiate the transfer promptly. You can trust that our transaction process is designed for your convenience and peace of mind, allowing you to confidently turn your valuables into cash.

Contact Us Today

Located in Illovo, Sandton – Johannesburg, The Gold Avenue invites you to book an obligation-free valuation appointment today. We also do home visits within a 15km radius of our office in JHB. Take the first step towards securing an immediate pay-out for your gold jewellery, gold coins, Krugerrands, diamonds or high-end watches by calling us at 010 109 0080 or conveniently reaching out via WhatsApp at 076 292 5429. Our knowledgeable team is ready to assist you with a seamless selling experience, ensuring that you receive the best value for your valuable items.


To book your FREE valuation and discover the true value of your precious items:

  • Call us at 010 109 0090
  • WhatsApp at 076 393 5429
  • Visit our website
  • Or email us at


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