Welcome to You’ve Earned It / YEI
You’ve Earned It / YEI, an online multi-platform media company, is the brand synonymous with South African over-60s – baby boomers, seniors, pensioners and retirees. YEI, an invaluable resource for seniors, showcases savings, benefits and value-adds plus relevant, informative and interesting content as central features on our niched website, dedicated to serving this fastest-growing demographic in South Africa.
Driving this invaluable resource is the YEI team, a team of committed, positive people who make a meaningful difference in the lives of South African over-60s by delivering these savings, benefits and value-adds and the content to our target market nationwide in digital format.
YEI has been the runner-up in a row in the Business Category of the SA Blog Awards (The SA Blog Awards are the official showcase and recognition platform the very best of SA blogs).
What our clients are saying about YEI
‘It’s one thing that most of our clients have access to the internet, but another that they now have access to a website dedicated to their particular retirement needs. You’ve Earned It has not only brought us closer to the retirement market, providing valuable exposure for Napier Retirement Village, but it has become a trust-worthy and user-friendly resource for many of our residents.’
Lucy Bekker, Marketing Manager, NRV
The YEI Directory
The YEI Directory is the biggest and most comprehensive Directory for South African over-60s. Can you afford not to be in it, or reading it?
The savings, benefits and value-adds sourced and communicated by YEI make a significant and meaningful difference in the lives of seniors. These savings, benefits and value-adds have been built into a unique portfolio that forms a one-stop destination for this target market, and are aimed at making surviving and thriving in retirement possible.
We invite you to browse through the business listings in the YEI Directory, and enjoy the diversity and choice of the various products and services on offer to YEI readers. One of YEI’s main aims is to put cash back into seniors’ pockets, as they’ve earned it!
The YEI Directory can be found on the YEI homepage. Look for the top orange bar titled YEI Directory – Search for discounts and benefits. Using the search facility, select the category that is of interest to you (e.g. Accommodation), then select the relevant location (e.g. Western Cape), then click on “search”. Once your results appear, click on “100” in “count” to view the maximum number of listings.
Latest news and articles
YEI provides the most relevant, up-to-date and meaningful content to its readers. This gives readers the opportunity to save some hard-earned pension, enrich their lives and read about issues that are specific to them. Articles can be found on the YEI website under various categories such as Travel, Finance, Healthcare, Lifestyle, Entrepreneurs etc. Top articles are featured in the YEI fortnightly newsletter.
It is FREE to sign up for the YEI fortnightly e-Newsletter. We invite you to join the YEI community by becoming a YEI member. To become a YEI member, you need to be subscribed to the YEI newsletter. Subscribe here.
WIN with YEI
Competitions are very popular with YEI readers. Ticket give-aways and competitions feature regularly in the YEI e-Newsletter and on the YEI website. We have many first-time winners on YEI!! See our latest competitions and ticket give-aways here.
YEI on Facebook
We invite you to “like” the YEI Facebook page, and be one of the first in the know when it comes to new discounts, special offers and great deals! We also like to have a little fun our Facebook page! Click here to see the YEI Facebook page.
Click here to take a look at YEI’s most commonly asked questions. If your query is not addressed in this section, please feel free to email us with your question.
Would you like to reach the senior market?
YEI is a trusted go-to resource for its readers, and an invaluable tool for any advertiser wishing to access this market If you would like to have the opportunity to directly communicate with this niche target market of South African seniors, then please click here. We look forward to hearing from you.